![]() Overnight her business exploded, and she and her boyfriend, co-founder Asher Hunt, quit their jobs to go all in on Bite. Soon Women’s Health asked her to make a video about the product. In 2018, zero-waste bloggers began talking about Bite online, and the product gained momentum. In fact, she kept her full-time job in the early days. McCormick wasn’t trying to become a toothpaste tycoon, she just wanted to make a product that people like her would use. And best of all to McCormick, the chemicals used are environmentally friendly and never tested on animals. The tablets foam up in your mouth, and your teeth still end up feeling just as fresh as with regular toothpaste. The result was a creation the size of a small breath mint that users place in their mouths and chomp down (hence the name Bite) and then brush with a wet toothbrush. ![]() She also took online chemistry classes and purchased a machine that allowed her to test out each new iteration in the form of a tablet. “I hit up every friend from high school and college who became a dentist or dental hygienist and I was like, ‘What do you think of these ingredients and this formula?’ ” ![]() “I started making it in my living room,” McCormick says. So like all great inventors, she decided to try and solve the problem herself. Her research into the issue also turned up the estimate that over 1 billion plastic toothpaste tubes are discarded every year, or as McCormick likes to visualize it: the equivalent of 50 Empire State Buildings stacked on top of each other. She tried every possible toothpaste alternative and never found anything she liked. Although she was able to use refillable containers for most toiletry items like shampoo, conditioner and lotion, it was those pesky travel-sized toothpaste tubes that she couldn’t refill and would have to throw away. The job had her flying all over the country to film, but the lifestyle didn’t jibe with her waste-free passions. She eventually became a producer for House Hunters on HGTV. Over time, the plastic in the ocean that would wash up on her board inspired her to go all-in on working in TV so she could make nature and conservation documentaries. While living in Los Angeles and looking for a job in TV, she taught surf lessons in the summer. McCormick has always had a passion for sustainability and a love of the outdoors. She was a 30-something TV producer living the dream in California.Īnd still she thought, I’m the one who should do something about this. Making the challenge all the more impressive, McCormick wasn’t a dentist or a chemist or a scientist of any kind. To address, she would need to take on the monumental task of changing the way people brush their teeth, something most of us have been doing a specific way for generations. ![]() Great entrepreneurs tend to have a handful of things in common, but this one trait is perhaps most unmistakable: They can each see a massive societal problem, one that would take a whole city or country or the entire world to fix, and think, I’m the one who should do something about this.įor Lindsay McCormick, founder and CEO of Bite, it was the not-so-small problem of plastic waste, specifically the colossal amount of empty toothpaste tubes we toss out each year.
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